When it comes to cooking with the authentic flavours of Indian cuisine, mustard oil, or sarson tel, is a staple in many households. Known for its distinct pungency and rich aroma, sarson oil adds a unique touch to dishes, making it indispensable in Indian kitchens. However, with numerous brands flooding the market, consumers often wonder, "Which is the best sarson oil?"
To answer this, we turn to expert opinions from top chefs who trust Emami Healthy & Tasty Kachchi Ghani Mustard Oil. Let's explore why chefs like Pankaj Bhadouria, Ranveer Brar, and Vicky Ratnani prefer this brand.
What Is Mustard Oil Jhanjh?
Before we discuss the chefs' preferences, it's essential to understand the meaning of mustard oil ‘jhanjh.' Jhanjh refers to the pungency level of mustard oil, which significantly influences its taste and aroma. Traditionally, consumers have had no way of knowing the jhanjh level of the mustard oil they were buying. However, Emami Healthy & Tasty has revolutionised the market by being the first brand in India to display the jhanjh levels on its packaging, offering three variants: Mild/Regular (0.24), Strong (0.30), and Super Strong (0.36).
Which Mustard Oil Brand Do Chefs Prefer?
Let’s take a deeper look at what mustard oil brand do chefs prefer to use in their recipes and dishes:
Chef Ranveer Brar
Chef Ranveer Brar, a household name in Indian culinary circles, praises Emami Healthy & Tasty for its commitment to transparency and quality. He states, "Sarson ke tel ki jhanjh hoti hai uski asli pehchaan, kisi ko zyada jhanjh pasand hai toh kisi ko kam - par iss jhanjh ki sahi parakh kya hai? Kabhi kisi brand ne bataya hi nahi, na pack pe likha .Aisa kyun? Pack pe aur baaki kuch toh likh dete hain par jhanjh ki matra kyun nahi - aisa kya chupa rahe hain woh? Par ab aisa nahi hoga kyunki ab Emami Healthy & Tasty India mei pehli baar laa raha hai Sarson tel main jhanjh ke 3 avataar-- Super strong (0.36), Strong (0.30), and Mild/regular (0.24). Jaisi pasand, waisi jhanjh - ab Sarson tel pack par jhanjh number dekh ke khareedne ki aadat daal lijiye."
Chef Ranveer emphasises the importance of consumers knowing the jhanjh level, enabling them to make an informed choice. Emami's ‘Label Dekho’ initiative ensures that whether you prefer a mild, strong, or super strong pungency, you can find the best sarson oil that matches your taste, just by looking at the pack where the jhanjh/pungency levels are mentioned clearly and transparently.
How Does Chef Ranveer Brar Use Emami Healthy and Tasty Mustard Oil?
Chef Ranveer incorporates Emami Healthy & Tasty Kachchi Ghani Mustard Oil into his recipes by selecting the appropriate jhanjh level for different dishes. For his famous Bengali fish curry, he uses the Strong variant (0.30) to enhance the traditional pungency, making the dish authentic and flavorful.
For robust, hearty dishes like mustard chicken or pickles, Chef Ranveer reaches for the Super Strong variant (0.36), ensuring the dishes pack a punch and stay true to their roots. However he has shown a clear preference for Emami Healthy & Tasty Super Strong Mustard oil as a preferred choice for his household, as everyone in his family found it perfect for the taste palette.
Chef Vicky Ratnani
Chef Vicky Ratnani, known for his innovative culinary creations, also recommends Emami Healthy & Tasty Kachchi Ghani Mustard Oil. He highlights the brand's transparency and its role in empowering consumers. "Does your mustard oil tell you its pungency level? No, right? Mine does because my preferred choice of brand is the most trusted brand of India- Emami Healthy & Tasty. Proud and Super excited to share that Emami Healthy & Tasty has launched 3 variants in mustard oil – Mild/Regular, Strong, and Super Strong, giving consumers the power to make an informed decision. Now you can choose the mustard oil as per your preference, check the pack for pungency level before buying mustard oil. Switch to Emami Healthy and Tasty!"
Chef Vicky appreciates that Emami's detailed labelling aligns with the best interests of the consumers, providing consumers with all necessary details, also Emami Healthy & Tasty being the only brand that transparently displays the pungency level on its mustard oil pack - it just makes it perfect in every sense!
How Does Chef Vicky Ratnani Use Emami Healthy and Tasty Mustard Oil?
In his kitchen, Chef Vicky leverages the versatility of Emami's mustard oil in diverse recipes. For instance, he uses the Mild/Regular variant (0.24) in his delicate vinaigrettes and marinades, where a gentle hint of mustard complements the other flavours.
The Strong variant (0.30) becomes his go-to for stir-fries and sautéed vegetables, adding a distinctive kick without being overwhelming. For his bold, signature dishes like mustard-glazed ribs or spicy mustard prawn curry, Chef Vicky relies on the Super Strong variant (0.36), ensuring the mustard flavour is prominent and memorable. However he emphasises that in his home- strong variant is preferred choice for all.
Chef Pankaj Bhadouria
Chef Pankaj Bhadouria, a celebrated name in Indian cuisine, echoes similar sentiments about Emami Healthy & Tasty. She says, "Kya aapka sarson tel ka brand aapko uski jhanjh ki matra batata hai? Kabhi kisi ne pack pe jhanjh ki matra likhi hai kya - nahi na? Kabhi socha aisa kyun, aisa kya chupana chah rahe hain woh log? Par ab aisa nahi hoga kyunki Emami Healthy and Tasty leke aa raha Sarson tel ke 3 avtaar - Super strong (0.36), Strong (0.30), aur Mild/Regular (0.24), apni manpasand jhanjh, aapke swaad anusaar - full transparency ke saath. Ab pack pe jhanjh number dekh ke sarson tel khareedne ki aadat daal lein."
Chef Pankaj lays emphasis on the significance of having the jhanjh number on the pack, making it easier for consumers to choose the right mustard oil based on their flavour preference. This transparency is a game-changer in the market, setting Emami apart from other brands.
How Does Chef Pankaj Bhadouria Use Emami Healthy and Tasty Mustard Oil?
Chef Pankaj actively incorporates Emami Healthy & Tasty Kachchi Ghani Mustard Oil in her traditional and contemporary recipes.
For her classic aloo posto and other Bengali dishes, she uses the Strong variant (0.30) to achieve the authentic pungency and richness. When making lighter fare like mustard potato salad or mustard-based dips, she prefers the Mild/ Regular variant (0.24), ensuring a balanced flavour profile.
For intense recipes such as achari chicken or spicy mustard fish, Chef Pankaj opts for the Super Strong variant (0.36), which delivers a robust, fiery flavour that stands out. Her versatile use of Emami's mustard oil showcases how the right jhanjh level can elevate any dish. When it comes to her family - Chef Pankaj has found a favourite in the strong variant of mustard oil.
The Importance of Jhanjh in Mustard Oil
Understanding the "jhanjh" or pungency of mustard oil is crucial for many culinary applications. The pungency level affects not only the flavour but also the aroma and overall experience of the dish. Emami Healthy & Tasty approach to labelling the jhanjh on their packaging is a significant step forward in consumer education. This transparency aligns with “Label Dekho' initiative launched by Emami Healthy & Tasty , which is to make consumers aware about the importance of checking the pungency levels on the pack before buying mustard oil.
Why Emami Healthy & Tasty Stands Out?
Three Pungency Levels: Emami Healthy & Tasty is the only brand offering mustard oil with three distinct pungency levels—Mild (0.24), Strong (0.30), and Super Strong (0.36). This variety caters to different taste preferences, making it easier for consumers to choose the right mustard oil for their kitchen.
FSSAI Approval: Ensuring safety and quality, Emami Healthy & Tasty Kachchi Ghani Mustard Oil is a sarson tel with FSSAI approval. This certification is crucial for consumers looking for a good sarso tel in India, as it guarantees that the product meets stringent safety standards.
Detailed Packaging: Emami’s commitment to transparency is evident in their detailed packaging. By including information about the pungency level, they empower consumers to make informed choices, answering the common query, "How to choose the right mustard oil?"
How to Choose the Best Mustard Oil for the Kitchen?
When deciding on the best kachi ghani sarson tel for your kitchen, consider the following:
● Pungency Level (Jhanjh): Choose the level of pungency based on your taste preference. Emami offers Mild/Regular (0.24), Strong (0.30), and Super Strong (0.36) variants.
● Quality and Safety: Ensure the brand you choose has FSSAI approval and adheres to strict quality standards.
● Brand Reputation: Look for trusted brands like Emami Healthy & Tasty, which have a long standing reputation in the market and are preferred choice of top chefs of India
Conclusion
In a market with a variety of mustard oils, Emami Healthy & Tasty Kachchi Ghani Mustard Oil distinguishes itself through transparency, quality, and consumer-centric practices. Chefs Ranveer Brar, Vicky Ratnani, and Pankaj Bhadouria's tried and tested recommendations , strongly validate the brand's commitment to provide the best sarson oil in India.
By clearly labelling the jhanjh levels and offering multiple variants, Emami ensures that every consumer can find their preferred flavour and strength, making it the top choice for those wondering which brand mustard oil to use.
Understanding what is mustard oil jhanjh and the meaning of mustard oil jhanjh can significantly enhance your culinary experience. Emami Healthy & Tasty not only clarifies this concept but also brings it to the forefront of consumer choices.
So, next time you're at the store pondering how to choose the right mustard oil, remember to look for Emami Healthy & Tasty and select the jhanjh level that suits your palette. It's time for India to embrace transparency and quality in their choice of mustard oil, ensuring that every meal is cooked to perfection with the right ingredient and immense love that makes it even more special..
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